Monday, April 10, 2006
Paid email
Get ready to pay for your email
Ever since Sabeer Bhatia began the free email phenomenon with Hotmail,
email has always been considered as free. There have been paid
services, where larger mail boxes would come at a price.
Now, one of the biggest email providers in the world has started a new
service, where you would have to pay for an email. Yahoo and AOL have
decided that users have the option of paid email as well. Here the
user pays a certain amount to ensure that his message is specially
marked or flagged as certified. This would help grab the attention of
the viewer.
The company feels that this should help people identify legitimate
mail and differentiate it with spam.
Such paid email will bypass the spam filters and would land directly
into the recipients inbox. On the other hand, for non paid users, the
mail would have to be routed through the spam filters.
In the next two months, AOL will start accepting e-mail processed by
the US-based Goodmail Systems. Unpaid e-mails will be routed through
the spam filtering process. Similarly, Yahoo too shall start trying
out Goodmail's system in the coming months but has not yet decided how
paid e-mail will be differentiated from unpaid.
Hence, if you pay, your emails will get priority and preference from
these senders.
The rate could range from quarter of a cent to one cent per email, sources said.
Earlier, Goodmail had stated that America Online, Inc. and Yahoo! Inc.
will deploy the Goodmail CertifiedEmail service as part of their
strategy to protect their users from email scams. The Goodmail
CertifiedEmail service identifies e-mail from accredited senders,
marks messages with a trust symbol indicating that they are safe to
open and assures delivery to the inboxes of intended recipients, it
added.
As news spread, there were diverse reactions as well. Like a post at
Slashdot where there is a remedy as well. ``You could always put them
back in the mail box marker "Return to Sender" and make them pay for
the postage again'', someone quips
But the unofficial Yahoo blog has a comment which states that will
this system is intended to target banks, online retailers and other
groups that send large amounts of e-mail.
Ever since Sabeer Bhatia began the free email phenomenon with Hotmail,
email has always been considered as free. There have been paid
services, where larger mail boxes would come at a price.
Now, one of the biggest email providers in the world has started a new
service, where you would have to pay for an email. Yahoo and AOL have
decided that users have the option of paid email as well. Here the
user pays a certain amount to ensure that his message is specially
marked or flagged as certified. This would help grab the attention of
the viewer.
The company feels that this should help people identify legitimate
mail and differentiate it with spam.
Such paid email will bypass the spam filters and would land directly
into the recipients inbox. On the other hand, for non paid users, the
mail would have to be routed through the spam filters.
In the next two months, AOL will start accepting e-mail processed by
the US-based Goodmail Systems. Unpaid e-mails will be routed through
the spam filtering process. Similarly, Yahoo too shall start trying
out Goodmail's system in the coming months but has not yet decided how
paid e-mail will be differentiated from unpaid.
Hence, if you pay, your emails will get priority and preference from
these senders.
The rate could range from quarter of a cent to one cent per email, sources said.
Earlier, Goodmail had stated that America Online, Inc. and Yahoo! Inc.
will deploy the Goodmail CertifiedEmail service as part of their
strategy to protect their users from email scams. The Goodmail
CertifiedEmail service identifies e-mail from accredited senders,
marks messages with a trust symbol indicating that they are safe to
open and assures delivery to the inboxes of intended recipients, it
added.
As news spread, there were diverse reactions as well. Like a post at
Slashdot where there is a remedy as well. ``You could always put them
back in the mail box marker "Return to Sender" and make them pay for
the postage again'', someone quips
But the unofficial Yahoo blog has a comment which states that will
this system is intended to target banks, online retailers and other
groups that send large amounts of e-mail.
Subscribe to Posts [Atom]